A woman ran a garden store that had been in the family for three generations.
For as long as anyone could remember, the garden store’s business was always great and the owner and staff were happy and cheerful. People often said, “Who wouldn’t be happy with the kind of business they’re doing?”
When anyone new came into the garden store, they’d notice that all the staff wore a big badge that read, Business Is Great! Everyone who saw the badge for the first time would say “Wonderful!” or "What's so great about business?" Sometimes people would talk about how their own business, or even their life, was miserable.
But no matter what people said, the staff would respond by talking about the pleasure of meeting different people, the rewards of helping customers, the fun of a healthy workplace, and so on. No matter how miserable a person was when they came in, they felt a lot happier by the time they left.
What people didn’t know was that every week, the staff was coached in responding positively. Employees of the store said that working there changed their lives, made them more positive people, and consequently more attractive.
And so we discover the secret to the garden store’s success. The store went through tough times like any other, but every day, no matter what, the owner and staff wore that badge, saying Business Is Great! And so it was.
Whether you wear it or not, saying Business Is Great is a self-fulfilling prophecy.